What is brand-first marketing?
Brand-first marketing is an approach to brand strategy that places your company’s brand at the heart of everything you do. This philosophy aligns all internal and external communications with the company’s purpose, vision, and value.
Traditional marketing firms and ad agencies have moved away from brand-first thinking, in part because the intense demands of the content cycle incentivize ad hoc solutions. While these projects may produce numbers, the brand consequences quickly mount. Additionally, turnkey, templatized, and automated solutions must be rooted in brand-first thinking, or they will consistently miss the mark.
Why your business needs a brand-first agency
Our approach to marketing, strategy, and design puts your brand at the center of the process. Whether it’s the creation of foundational strategies, the execution of design assets, or crafting the narrative of your next big campaign, we help business leaders elevate their brand strategy to build long-term value.
Breaking through in the current climate requires more than messaging, more than graphics, more than B2B video. To be noticed, you’ll need a clear strategy, concise messaging, and a targeted approach.
Basilica partners with forward-thinking companies and growing brands to solve their toughest marketing challenges.
Brand Nurture for Venture Capital, Startup Incubators, and Startup Accelerators
• Foundational Brand Strategy
• Foundational Identity Systems
• Icon Development
• Value Propositions
• Persona Targeting
• Sales Targeting
• Boilerplate Messaging
• Core Messaging
• Audio Branding
• Trademark Vetting
• Vertical Structuring
Brand Realignment
for Private Equity
• Post M&A Brand Priorities Alignment
• Brand Migration
• Narrative Strategy
• Identity Systems Restructure
• Visual Language Alignment
• Marketing Roadmapping
• Content Strategy
• Campaign Development
• Direction & Design